Business Beginnings
Khun Tassanee Yaja
Owner, Managing Director
Chiangmai celadon (2015) Ltd.,Part.
Located at 135/4 Moo 6, T. Pa Pong, A. Doi Saket, Chiangmai 50220,
producing and distributing Chiang Mai Celadon glazed ceramics under
the brand “ChiangMai Celadon”.
Khun Tassanee Yaja began her professional career as a bank official
at Bangkok Bank Public Company Limited but with a passion for the
art of Celadon glazed ceramics, Khun Tassanee has since devoted almost
25 years of her time and energy to working with celadon ceramic pottery,
from 1989 until now.
ChiangMai Celadon is a brand and symbol of Chiang Mai Celadon glazed
ceramics, producing and distributing Celadon, celadon ceramic, dinnerware,
home décor, gifts, and souvenirs, targeting tourists and visitors
to Chiang Mai province, as well as Thai customers with an interest
and appreciation for traditional Chiang Mai Celadon art and Thai cultural
products.
Vision
“Establishing Chiang Mai Celadon glazed ceramics in international
arenas.” Driven to produce uniquely designed and high quality Chiang
Mai Celadon products, under the brand “ChiangMai Celadon” to achieve
recognition as the top manufacturer of Celadon, a distinctive symbol
of Chiang Mai province, highly renowned amongst both Thai Celadon
enthusiasts and international alike.
Mission
- Gaining recognition for ChiangMai Celadon brand.
- Developing the quality of production to become the world’s top
producer of Celadon.
- Establishing a knowledge center to educate youths on the art
of Celadon ceramics.
- Increasing profits and improving the quality of life for members
within the organization.
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Trademark
The company’s trademark is represented by an image 
resting beneath the shade of a galae, a traditional Lanna or Northern
Thai gable, intricately and significantly conveying the company’s
identity as being of traditional Lanna heritage. The company’s name,
“ChiangMai Celadon” is displayed in English underneath the gable,
exhibiting the company’s stance on a global scale.
Celadon
The term “Celadon” is taken from the French language. When the company
began producing Celadon glazed ceramics in Chiang Mai province, the
company name was chosen to represent these factors, becoming “ChiangMai
Celadon”.
Presently, an intellectual property patent has been acquired for the
production of Celadon, a product that signifies Chiangmai “GI” Celadon,
so that when one thinks of Celadon, one naturally will think of Chiang
Mai.
Chiang Mai Celadon is classified as a Stoneware that has been glazed
with wood ashes, combined with the surface soil collected from rice
paddies. Once baked, the resulting product becomes a unique green
color that is distinctive of the Celadon style of ceramics, beautiful
and timeless.
With prior knowledge in the classic manufacturing process of traditional
pottery, the glaze is produced from combining the ashes of laurel
wood - a plant in the Combretaceae family - with the surface soil
of rice paddies, well noted for its high iron content. Traditionally,
in order for the ash-glazing process to produce a beautiful glossy
coat, many layers of the glaze must be applied on to the product,
causing a crazing effect in the glaze, which has become the distinctive
feature of all recognized Celadon products. |
